Digital marketing is not a recent trend in the world of online business and internet. This is a wide domain that covers a spectrum of marketing techniques like SEO, PPC campaigns, Email marketing, Content Strategy, and soon. However, with the evolving pace of consumer behavior and market needs, the trend for marketing the business online is also increasing.
After COVID, there had been many new trends that have emerged in this niche. In this article, we will cover the 5 digital marketing trends in Dubai 2024 comprehensively. These below-mentioned trends have been used by many popular brands, and these trends are a part of top-notch brands’ day-to-day marketing campaigns.
These marketing trends have the caliber to withstand your business and make it future-proof. With technologies like advanced data analytics and hyper-personalization, you can stand out from the crowd of millions of online businesses. So let’s scroll down to dive deep into these top-notch trends.
5 Digital Marketing Trends In Dubai 2024
1: Content Marketing
Among all digital marketing trends, content marketing is the obsolete and most fundamental one. Content is the base and king for all types of digital marketing strategies. Content marketing provides you an approach and clears your mindset to adopt other marketing trends.
Digital marketing agencies in Dubai can help you make your personalized content strategy. It includes generating content for websites, social media handles, email writing, or newsletter writing. Whether your business is on level 1 or level 2, you need a proper content strategy to move forward.
2: Video Marketing
Video marketing is one of the mediums through which brands and businesses can promote their business. With the rise in the demand for visual content, the graph of video marketing is accelerating constantly over time. According to statistics, your chance of getting leads increases by 66% with video marketing. Moreover, one of the smoothest ways to increase the organic conversion rate on your website is through video content.
On average, you can improve your website traffic by 54% and can improve your brand recognition. Following that, with the popularity of videos like reels or YouTube shorts, brands are taking this trend into consideration. Many digital marketing companies in Dubai suggest their clients adopt video marketing trends for their brand awareness.
3: Influencer Marketing
It is a latest type of digital marketing trend that encourages small businesses to collaborate with influencers for their brand recognition. For example, if you have a clothing e-commerce brand, you would collaborate with a fashion blogger on platforms like Instagram to reach your target audience. This trend is followed by many perks like, you can reach a wider and targeted audience quickly. Secondly, you grow your network and connection in the digital world, which strengthens your business or brand.
Authenticity, particular niche, and organic following—these are the crucial elements before you collaborate with an influencer. Influencer marketing is one of the most pouring investments for your business growth. Your business could make $6.50 on every $1 dollar you invest in influencer marketing. To put it simply, the ROI of influencer marketing is 63.2% compared to other mediums of marketing.
4: AI-powered marketing
You get it right! The technologies like ChatGPT, Google BERT, and other AI tools are making their way into digital marketing trends. AI would replace human or not is another debate, but AI would make your work a lot easier is a fact. This method is used to leverage and customize your content. You can take the help of social media marketing agencies in Dubai to do this job.
Since this trend is new in the market, only professionals can optimize the AI-driven content strategy for you. Because in case of excessive use of AI in the content can cancel your authenticity on search engines like Google, and your business can have problems. Experts from performance marketing agency in dubai are the perfect partners for this job.
5: Voice Search Optimization
The best marketing strategy is the one that covers all the search engine optimization aspects to rank your website on search engines. Voice search engine is one of the types of optimization protocol that makes your websites optimized for verbal research. If your website is voice search optimized, it would appear on the top when a user would use voice assistants.
Who should adopt this trend for their marketing campaign? If you have an e-commerce store, travel agencies, or especially service-based businesses, you should voice optimize your website. According to the professionals of digital marketing company in Dubai, a local business should have this strategy since 55% locals use voice for their query on Google.
FAQs
Why is digital marketing in Dubai growing?
With the rise of internet users and acceleration in the graph of online business, the demand for digital marketing in Dubai is increasing.
What is the demand for digital marketing in Dubai?
With the increase in the local as well as international market in Dubai, the trend of digital marketing in Dubai is evolving.
How valuable is digital marketing in Dubai?
Dubai is one of the countries with the highest number of users on the internet. It means the future of digital marketing in Dubai is evergreen and promising.
What is the scope of digital marketing in UAE?
With Increase in e-commerce trend and technology, the scale of digital marketing is growing in Dubai. Thus digital marketing has a potential in Dubai and could be a stable career for you.
